Win 10,000 pesos in Promod gift certificates!

August 12th, 2010

When I visited Paris on a weekend trip three years ago, I was 22. It was my first time in Europe, and I was traveling alone. It was already quite cold then, but because I wanted to wear a dress (I very rarely wore pants back then, even jeans), I stubbornly insisted on wearing a dress with a coat. Why? I was in Paris, the fashion capital of the world.

Unfortunately, this was already my best night shot with the Eiffel Tower.

In the previous post, I talked about how my clothes toned down slightly, so I won’t get into that. But how did I end up thinking that French fashion equated to something glamourous and over-the-top? Blame it on Hollywood. A lot of my favorite fashion-related films and shows showcased larger-than-than life Parisian fashion.

Audrey Hepburn in the red Givenchy gown she wore in one of the modeling scenes from "Funny Face"

Another scene from "Funny Face." I love that movie, but I still prefer "Roman Holiday." (Yeah, even over "Breakfast at Tiffany's")

A magazine photo shoot inspired by the scene above

And there's "Sex and the City." The series had much better clothes than the movies (especially the second one), don't you agree? Remember the Chanel gown with all the ruffles?

But as I eventually discovered, Parisian fashion is a lot more subdued than I thought. French high street brand Promod came in a couple of years ago and ¬†showed the trendier, street-smart side of French fashion to Filipinos. I’ve been a fan ever since; I particularly like their scarves, belts and tops (I have one of their tank tops in three colors because it fits so well). A perfect mix of comfort and style, Promod is one of the shops that I always check out whenever I’m in Greenbelt (they do have other branches in Megamall, Trinoma, etc).

So let’s spice up things a little. I’m giving away 10,000 pesos in Promod gift certificates! Just tell me what are your top three favorite moments in French fashion. They could be in pop culture, photo shoots, movies, runway, etc. The references don’t have to be strictly French (it could be a scene from “The Devil Wears Prada,” or “Zoolander,” as long as it takes place somewhere in France). Make the entries as long or as short as you want. There are three ways to do it:

1. Leave a comment below explaining what your top three favorite moments in French fashion are. Don’t forget to include your name, email address, website (if applicable) and contact number, if desired.

2. Email me at If you’re emailing me, you can attach photos (always a big plus!)

3. Do an entry on it on your blog. To let me know about the entry, either leave a comment below or email me.

Deadline is August 25, 2010 at midnight. Two winners will win 5,000 pesos each in Promod gift certificates. I will notify the winners, who can pick up the prizes at my office (ABS-CBN Publishing) upon notification. It’s extremely important to leave your contact details.

To make things fair, I will enlist the help of a third-party judge to choose the winning entries.

Aside from the examples I listed above, here’s another of my favorite moments in French fashion. It’s a fashion editorial in Paris with the Simpsons and Linda Evangelista, featured in a 2007 issue of Harper’s Bazaar.

For the duration of the 30-Day Blog Challenge, I’ll be giving away other goodies too, so keep reading!

(Day 2, 30-Day Blog Challenge)


3 Responses to “Win 10,000 pesos in Promod gift certificates!”

  1. My 3 top moments in French Fashion would have to be:
    1.) Audrey Hepburn in The Black Turtleneck, Black capri pants and black flats in Funny Face – Ooh, it’s the dancing that got to me but it was her simple attire that made me took notice. The Black Turtleneck, Black capri pants and black flats is still reminiscent to today. I saw her again in a recent GAP ad dancing to AC/DC’s Back in Black, and it is still EPIC WIN.

    2.) To Catch a Thief – This is where over-the-top then is at its best. The whole movie has Grace Kelly in multitudes of Beautiful Jewels, Gowns in all sorts of elegant rich colors.

    3.) Sex and the City (The Finale Episode “An American Girl in Paris Part Une and Part Deux)- The Whole 2 part episode was darling…But the frothy, dusty gray Atelier Versace gown that she slept in took the cake.

  2. Mau Belmonte says:

    Hi Bianca,

    I also sent you an email about this. But just to make sure, I’m posting it here as well.

    More power. :)

  3. Bianca says:

    Got it :) thanks guys! I still have to go over the ones in my inbox, I’ll let you know ASAP.

Leave a Reply